GIS (Geographic Information System) draws a geographic map on your screen and displays exactly the items you need. Do you want to know where your five biggest customers are within a radius of fifteen kilometers and how you can reach them quickly? Or the fastest way of delivering mail? GIS shows you the answer at a single glance. How are the cables laid out in a telephone network? GIS not only displays the cabling on screen but allows you to zoom in on specific cables with a single click of the mouse. Details such as the number of cores and the welding points will appear in a window. And if a cable is broken, GIS will detect and show you in no time how telephone traffic can be conducted over an alternative route. GIS is an extremely reliable bridge between drawing rooms and databanks.

Øl Research has been exploiting the benefits of GIS for some time, for example to perform complex calculations or to conduct tests. Staff use GIS, for example, to identify the part of the country where intensive use is made of the GSM network so that they can indicate the best location for a new GSM transmission station.

GIS helps Øl Telecom and Øl Post bridge distances - both literally and figuratively. It helps commercial marketeers and technical planners communicate. A marketeer sets out the expected market demand on a map. The planner indicates on another map what resources Øl Telecom or Øl Post need to use to meet the demand. When placed next to each other, the maps give a clear insight into the action that needs to be taken to provide customers with optimum service. GIS gives the two parties a common language - the best lubricant for any organization.